Women Prioritize Status/Wealth or Attractiveness? Empirical Approach

The Human Mating

Girls really swoon for billionaires or handsome hunks? Girls really swoon for billionaires or handsome hunks?

To recap, decades of research in various disciplines provide us with useful conceptualizations and elaborated theories about mate choice decision mechanisms. The current knowledge on relevant aspects of human nature and the structure of our social environment can be integrated in precisely specified decision models, which in turn can be evaluated using computer simulations and game theory. However, the most important test is still provided by reality: Are these models valid descriptions of how people make their mate choices? Unfortunately, we encounter a methodological problem at this point: real mating decisions are intimate processes for which a detailed assessment “in the wild” is not easily done. As a consequence, informative field experiments are difficult to design (for a notable exception, see Clark & Hatfield, 1989), and many factors have to remain uncontrolled.

Instead, most empirical research on mate choice decision typically relying…

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